Why protect your digital identity with decentralized social media???
Being human leaves you with the unique characteristic of leaving trails wherever you tread. And these personalized markings are things by which you are defined. So, what are we driving at? We want to expound to you what digital identity actually implies and how it concerns your life on social media. Considering the internet boom and the advancement of social media, every individual on these platforms has a digital footprint by which they are identified.
So, what is your digital identity?
Simply put, your digital identity refers to your personal data such as username and password, online behaviour and search activities, electronic transactions and purchasing history, date of birth, medical history, and so on, which exists on online databases and can be linked back to you in person. So, you can see that your digital identity is reflected through the minutest way you engage with the internet. Somehow, you leave trails that are peculiar to you. And, you must understand that your digital identity is your sole responsibility, as you possess the absolute right to the kinds of content and data you share online.
Guess you know, or maybe not. Your digital identity holds an enormous value, which can make other people rich. So, this would make you understand why thousands of brands and businesses would pay heavily to get access to your personal data. For example, Amazon can understand your online behaviour and purchasing history through your digital identity. Then, they can streamline their marketing strategies and personalize their services to always get the dough out of your pocket.
Have you ever wondered why it seems like the internet can read your thoughts? Or, maybe, like someone is watching your online “moves”? Here is the reason!
“Eureka!!!” Just hold your breath for a second. Let’s get back to our discourse.
The times are changing. And it is no longer business as usual, as millions of netizens have come to the awareness of the happenings. Hence, they have started taking back control of their data and privacy. Now, the question is “how?”. But here is your answer, the blockchain!!!
The advent of blockchain technology and Non-Fungible Tokens (NFTs) kickstarted the journey towards ending personal and corporate data intrusion. Now, netizens can wield the sole proprietary right to control their data and preserve their privacy without unnecessary intrusion from third-party elements. Until now, centralized systems on which several platforms we use today have been built cause their users to make trade-offs to establish their digital identities. However, they swiftly turn back to develop advertisement empires worth billions of dollars with these data, while the actual user that owns the data gains no form of reward. Indirectly, these companies enrich themselves by capitalizing on the accrued data while impoverishing the real owners.
Centralized systems make you authenticate ownership of your digital property using some form of identification (e.g., passwords) before you can gain access. And, they keep a history of your online interactions in a content timeline. Across multiple platforms, you will need to undergo different signup processes to project the same identity. In other words, these centralized systems are the umpire of your account status, thereby maintaining your digital identity. And they will use your content to boost their value. Accounts built on centralized systems ultimately benefit the hosts, that is, the platform. They take advantage of your identity to create massive engagements and advertisement revenues. What do you have to gain? Well, that is a rhetorical question.
So, we have dwelt long enough on the problem. Now, here is the gamechanger!
Blockchain technology is a decentralized system helping millions of netizens regain back control and ownership of their digital identity. And by owning your digital identity, you can flip the coin and begin to accrue the value that you generate by your online persona. Blockchains have a remarkable way of tracking asset ownership. And, coupled with NFTs, which represent arbitrary data that identifies you on decentralized platforms, you can now enjoy the sole proprietary right to your digital assets. This eliminates the need for multiple passwords or trusted bodies to store your passwords. Each persona on decentralized platforms owns different NFTs. They are not superimposable; hence, they cannot be duplicated or interchanged. Your NFTs are stored in your wallet, which can hold many of these digital assets as unique tokens. With NFTs, you hold the access key to a set of permissions without needing a central body and their associated trade-offs. And, considering that NFTs are displayed across a public network (that is, the digital ledger), you can use them as a means of identification across multiple platforms. You will never need a password. These NFTs will automatically accrue a track record of the generated values, notwithstanding the platform.
So, this is what we are building at Swirge. We are developing the next-generation, decentralized social media platform that will allow you to actively take control of your data and privacy. And by this, you will solely enjoy the vast amount of value you generate from your well-established digital identity. Swirge is a community of over 50,000 active users. You can be part of this growing community taking control of their digital identity on our decentralized platform by signing up today!
About Swirge
Swirge network is the leading decentralized social media platform that provides digital autonomy to every internet user. Our users reserve the absolute right to uncensored freedom of expression, digital identity protection and control over their digital assets. Swirge network is a multi-diversified ecosystem of both crypto and non-crypto enthusiasts who are taking back control of their digital space by leveraging on our platform.
Connect with us today through our social media handles:
Twitter- https://twitter.com/swirgenetwork
Telegram- https://t.me/swirgepay
Instagram- https://instagram.com/swirgeapp?utm_medium=copy_link
Medium- swirgenetwork.medium.com
